See order instructions Case Study Example | Topics and Well Written Essays - 2250 words

See order instructions - Case Study Example Whichever way the debate goes, the obvious fact is that in manning the college sports, the NCAA earns a lot of revenue and as such, a little token of appreciation would be necessary to the contributing athletes. This paper will argue that the NCAA has been unfair to college athletes, and since it benefits in many ways from college games, college athletes should receive part of the income just like employee athletes of the body do. The tussle between the NCAA and the college athletes make headlines in April when the Northwestern University Basketball players presented the National Labor Relations Board with a proposal to form a union. The idea of the union is to protest against the NCAA which does not treat them like employee athletes. The debate was further ignited by government officials stating that the NCAA was in no way liable to the students since they were not recognized as employees of the body. The reiterations further claimed that the students should be awarded by their colleges since it is they who benefit most from participating in the games. Normally, the only rewards offered to successful college athletes are scholarships, medical covers, and expert coaching. According to Bowen (n.p.), the students’ demands are deep-rooted, largely being influenced by the fact that schools themselves have to struggle much to make more money out of sports. Again, it seems like coaches of college teams are t he biggest beneficiaries, reaping from the students’ games more than they do. For instance, the coach of the University of Kentucky basketball team makes approximately $5.5 million every season. Broadcasters on their part make an approximate $1 billion off the games. This happens even as schools try to accommodate more tournaments and games every season just so their athletes can be better exposure and earn some rewards from their skills. One